Website Statistics: What You Should Know

“Getting a quality website is not an expense but rather an investment.”
― Dr. Christopher Dayagdag

Are you wondering if a website is really all that necessary for building your business?  I think statistics will help you with that question. Below is some information that you should know.

You will find that marketing statistics say that having a web presence is invaluable, and critical,  to the success of your business.

Ponder this! Something like 30% of consumers will not even consider a business unless it has a website — and over 90% go online to find and research businesses. How will they find yours if you don’t have one?

I hear people say that their business is too small and that they don’t have the budget for a website. People are almost always concerned about the cost and whether or not a website is worth it for them. So some business owners are thinking of choosing one of the DIY platforms, such as Wix or Squarespace, etc, and then do it themselves…Hmmm.

Here’s my response to that kind of thinking. Building and designing a website is NOT the same as marketing a business. The DIY platforms can help design an attractive site, but they can’t help you make design decisions and marketing decisions that will best promote your particular business. That’s where an experienced and well-trained web designer comes into play.

(For more on my thoughts about do-it-yourself website builders, click here.)

Designers know about SEO optimization, file compression, responsive design, keywords, photo editing, cascading style sheets, and how to automate your website with social media. In short, web professionals understand and know more than just how to design. That’s a lot of what you’re paying for — the know-how.

If you consider a business as an investment on which the returns will come later, you will feel a lot better about the initial investment. Even if your business is small with zero budget, you can, at the very least, get a basic website that you can improve upon later when you have a better cash flow.  I can work with you to build a basic site that can be improved upon at a later date.

So — why not have a website?  🙂

Let’s chat during a FREE 30-minute exploratory conversation. We can see if my talents and skills can help you and your business.

THE AESTHETIC 美 WEB DESIGNER is a subsidiary of Aesthetics Designer Consulting.

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